Integrity     
Carrying out tasks based on consistency in actions, professional values, honestly and with responsibility wholeheartedly, for the benefit of the organization.
Keyword: Consistency, professionalism, honesty, responsibility, wholeheartedly

Compassion     
Understand and feel deeply the suffering of others, and dare to involve themselves for the safety of others.
Keyword: Feel, understand, and dare to act

Assurance     
All efforts, attitudes and actions to ensure a quality of service that can build customer trust and comfort (patients, patients' families, colleagues, etc.) in the form of information or solutions to problems encountered.
Keyword : Guarantee, quality, trust, comfort

Respect     
Respect and respect the dignity of others without regard to differences (status, social, economic, religious, racial, ideas, ideas, opinions, rules, and systems that have been set) in order to carry out duties and services to customers (patients, patients' families, and coworkers, lecturers, education staff, students).
Keyword: Honour and Respect

Embrace Innovation     
The desire and ability to work creatively exceed performance standards, and create new ideas for constructive change.
Keyword : Make changes, be constructive, creative